Published in Better Marketing·Mar 16, 2022Want your growth team to be a growth machine? Top 5 points you need to knowLet’s face it, today’s business environment is hyper-competitive. Whether you operate as a B2B or B2C brand, you should realize that traditional marketing strategies simply no longer cut it. If you look at the Google trends from recent years, you will see a near doubling in the interest in growth…Growth Marketing5 min readGrowth Marketing5 min read
Published in DataDrivenInvestor·Mar 15, 2022Ready to boost your growth operations? This will give your user acquisition approach a ‘Lyft.’You may be aware of Lyft’s rise to prominence, thanks to several very public blunders and slip-ups made by its rival Uber. However, they are now beginning to make their own headlines and are beginning to rival the ride-sharing giant. Lyft is now recognized as a key player in the…Growth Mindset4 min readGrowth Mindset4 min read
Published in Better Marketing·Dec 27, 2021Want your growth team to be a growth machine? Top 5 points you need to knowLet’s face it, today’s business environment is hyper-competitive. Whether you operate as a B2B or B2C brand, you should realize that traditional marketing strategies simply no longer cut it. If you look at the Google trends from recent years, you will see a near doubling in the interest in growth…Growth5 min readGrowth5 min read
Published in Better Marketing·Dec 3, 2021Top 4 ways YOU can harness the power of LTV data to boost your business results in 2022.Being able to capture the essence of something in a single, concise phrase is incredibly powerful. Unfortunately, it is also quite challenging. Think about it for a few moments. What do you do; how do you add value; why should we hire you? …Ltv4 min readLtv4 min read
Published in DataDrivenInvestor·Nov 23, 2021These are the reasons why your marketers MUST act like stock portfolio managers. (Yes really!)In the swiftly-evolving digital market of the modern business world, rapid growth is the success mantra. As you are probably aware, you need to have an aggressive UA strategy to achieve rapid growth. For most companies, this means relying on paid marketing campaigns to acquire new users and customers quickly. …Data7 min readData7 min read
Published in Better Marketing·Oct 21, 2021Top 3 reasons why DTC brands are shifting to the payback strategy (and you should too!)As the number of worldwide websites approaches the two billion mark, the online marketing space is becoming increasingly crowded by the second. The associated blogs, ebooks, email campaigns, and other marketing collateral that these new sites are pushing out means that companies are finding it ever more challenging to acquire…Cac5 min readCac5 min read
Published in DataDrivenInvestor·Oct 21, 2021Here’s how marketers can optimize growth campaigns with LTV data in 2022New year, new future-proofed strategy — because ad network restrictions are getting out of hand. All branches of marketing can be perceived as light-hearted busywork from the outside, but we marketers know the real deal. Marketing never sleeps, and many elements of what we do is tedious. …Ltv7 min readLtv7 min read
Jul 22, 2021How DTC brands can gain superpowers to conquer the UA battlegroundIt goes without saying that the explosive growth of eCommerce through the course of the pandemic managed to create new dynamics and choices for millions of consumers across a variety of marketplaces and channels, with new products, brands and subscription services. The ever-growing DTC ecosystem created a democratized battleground in…Growth4 min readGrowth4 min read
May 31, 2021The game has changed: 9 questions to ask before onboarding a new predictive solution for user-acquisitionBy now, most marketers have come to the realization that a new user-acquisition era is enforced on us all, tracking has changed forever and optimization based on the short-term conversion window is on its deathbed. And while it causes a lot of confusion, it also holds an opportunity: In many…Growth Marketing7 min readGrowth Marketing7 min read
May 24, 2021How IDFA Changes in iOS 14.5 Affect Gaming Marketers (and what you can do about it)Apple’s iOS 14.5, available as of April 26, gives users the option to block IDs for advertisers (IDFAs) at the app level. This update threw a monkey wrench at data-driven marketing as we know it and sent a shockwave across the gaming industry. Gaming marketers — who are already juggling…6 min read6 min read
