Published inBetter MarketingWant your growth team to be a growth machine? Top 5 points you need to knowLet’s face it, today’s business environment is hyper-competitive. Whether you operate as a B2B or B2C brand, you should realize that…Mar 16, 2022Mar 16, 2022
Published inDataDrivenInvestorReady to boost your growth operations? This will give your user acquisition approach a ‘Lyft.’You may be aware of Lyft’s rise to prominence, thanks to several very public blunders and slip-ups made by its rival Uber. However, they…Mar 15, 2022Mar 15, 2022
Published inBetter MarketingWant your growth team to be a growth machine? Top 5 points you need to knowLet’s face it, today’s business environment is hyper-competitive. Whether you operate as a B2B or B2C brand, you should realize that…Dec 27, 2021Dec 27, 2021
Published inBetter MarketingTop 4 ways YOU can harness the power of LTV data to boost your business results in 2022.Being able to capture the essence of something in a single, concise phrase is incredibly powerful. Unfortunately, it is also quite…Dec 3, 2021Dec 3, 2021
Published inDataDrivenInvestorThese are the reasons why your marketers MUST act like stock portfolio managers. (Yes really!)In the swiftly-evolving digital market of the modern business world, rapid growth is the success mantra. As you are probably aware, you…Nov 23, 2021Nov 23, 2021
Published inBetter MarketingTop 3 reasons why DTC brands are shifting to the payback strategy (and you should too!)As the number of worldwide websites approaches the two billion mark, the online marketing space is becoming increasingly crowded by the…Oct 21, 2021Oct 21, 2021
Published inDataDrivenInvestorHere’s how marketers can optimize growth campaigns with LTV data in 2022New year, new future-proofed strategy — because ad network restrictions are getting out of hand.Oct 21, 2021Oct 21, 2021
How DTC brands can gain superpowers to conquer the UA battlegroundDTC brands have much to consider in order to come out on top of their UA efforts, and the backing of AI-powered tech will help get there.Jul 22, 2021Jul 22, 2021
The game has changed: 9 questions to ask before onboarding a new predictive solution for…By now, most marketers have come to the realization that a new user-acquisition era is enforced on us all, tracking has changed forever and…May 31, 2021May 31, 2021
How IDFA Changes in iOS 14.5 Affect Gaming Marketers (and what you can do about it)Apple’s iOS 14.5, available as of April 26, gives users the option to block IDs for advertisers (IDFAs) at the app level. This update threw…May 24, 2021May 24, 2021
